Ivory Row Bridal

One-of-a-Kind Dresses For Homecoming

Homecoming is a fabulous opportunity to make wonderful high school memories. A time to dress up, dance, celebrate friends, and hopefully celebrate a victorious football game.

However, homecoming memories can be tainted when you show up to the party and find another person wearing the same dress that you are wearing. Ugh! Fortunately, Ivory Row Bridal has a solution to ensure that your dress is one of a kind!

Ellie Reyes, the owner of Ivory Row Bridal, has a private line of homecoming dresses that will make you stand out as the belle of the ball. These dresses are not the same dresses that you will find at a department store. These dresses have a one-of-a-kind design, available in various colors and sizes, and customized to create the perfect dress for you. Even better, time is on your side, dresses can be ready a week after ordering.

Ellie is a highly skilled bridal and formal designer specializing in soft and contemporary styles infused with traditional touches. Working from over 30 years of experience in tailoring and design, Ellie has an extraordinarily well-trained eye for making pieces come together.

The Ellie Reyes formal dresses come in short and long styles. The fabric is typically a soft crepe that hugs the body and creates a fabulous sleek look. The dresses also use high quality satin and lace to create the stunning look. Ellie took great pains to create a private label line that works with everyone’s budget. It is important to Ellie that her customers don’t give up on their dream of wearing the perfect dress. The private label dresses range from $150 to $300.

Ivory Row also offers beautiful affordable accessories to complete your homecoming or holiday ensemble. The jewelry is a mix of Pearls and Crystal. Ellie’s custom line are imported from the island of Palawan. These stunning pieces are designed with care and exquisite detail. Choose from earrings, necklaces, and bracelets to perfectly compliment your party gown.

Ivory Row Bridal Isn’t Your Typical Bridal Shop

Ivory Row goes beyond typical altering, they customize the gown to meet your needs.
They personally work on your gown on-site in their own store in north Phoenix. The team at Ivory Row can adjust and customize the sleeves, alter the bodice, adjust the length, and customize the back to create the perfect gown of your dreams.

If you are worried that you don’t have enough time to make changes to your dress, you are wrong. Time shouldn’t scare you. Ivory Row Bridal does all of their customizations and alterations in their store, allowing you to meet your deadline. A standard customization and alteration typically cost between $350 and $500. The delicate care and customization done by Ivory Row Bridal can make the difference between an average dress and the perfect dress of your dreams.

Visit the Ivory Row Bridal store at 2470 West Happy Valley Rd #1191 Phoenix, AZ 85085, near the Harkins Theater on Happy Valley Road and I-17 in north Phoenix. Call (623)328-9180 for an appointment, or just stop by. The store is open 7 days a week 10-6.

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ALYCE Paris Dresses Make You Feel Like Cinderella

Looking for a gown that will make you look and feel like a modern-day Cinderella? Then you need to consider wearing an ALYCE Paris stunning and exquisite hand-crafted gown.

ALYCE Paris gowns have been worn by women across the globe for over 50 years. The designer of ALYCE Paris dresses is Alice Marie-Thérèse Hamm, who started designing dresses in Paris at the young age of 12. Alice began by hand-making elegant dresses for the local ladies out of her mother’s draperies and tailoring shirts for her town’s farmers. Alyce’s gowns have come a long way since that time in the 1940s. Her dresses and costumes are often described as trend-setting by American standards and have been worn by beauty queens, mayors' wives, and Olympic athletes for over 50 years.

At the age of 25, Alyce moved from Paris to Chicago where she immediately found a job as a designer for a local bridal house, Carol Gowns. At that time, she changed the spelling of her name to “Alyce” (pronounced “AH-lease”). After working at Carol Gowns, Alyce was employed by Blum & Leibach, a Chicago-based party and wedding dress manufacturer. In 1967, Alyce bought Blum & Leibach and renamed the business Alyce Designs.

ALYCE Paris was born. Alyce’s one-of-a-kind designs, fierce confidence and incredible talent, catapulted her designs across continents and made women look stunning on a global level. In fact, Alyce Designs became one of the first U.S.-based companies to produce silk dresses in China.

A short year after opening her own fashion house, Alyce was dressing Miss America, Debra Dene Barnes. That was only the beginning of Alyce’s pageant success. She later dressed Miss Illinois 1969, Judith Ford, who went on to win Miss America. She also outfitted Amanda Jones for her 1973 Miss USA title and Miss France 1989, Peggy Zlotkowski. She loved working with fabrics that highlight a woman's femininity, especially chiffon, organza, tulle and Venetian lace.

Celebrities love ALYCE Paris designs. Alyce has a worldwide reputation as a celebrated designer with her handcrafted designs. Just recently, on March 12, 2018, Haley Reinart wore design #4375 on stage in Paris on the PMJ Tour. (Pictured on stage below.)

From 1967 to 1981, Alyce focused on designing pageant and bridal gowns. In 1981, she expanded her talents to include hand beaded prom gowns. Alyce’s talents and block patterns gave rise to a worldwide industry built around prom. Today, ALYCE Paris is a major influence to modern formal wear across the globe.

Even after 50 years of designing exquisite hand-made gowns, ALYCE Paris gowns are still crafted using many of the same finishing techniques that Alyce developed during her early working years. Many of her gowns can be found in the same bridal shops who were Alyce’s first customers in the late 1960s.

Ivory Row Bridal is honored to carry the ALYCE Paris line. Her exquisitely crafted dresses are incredibly popular with our clientele. The dresses are fun and flirty and are available in numerous colors. These dresses are perfect for evening wear, prom, formal dinner parties, mother of the bride, and bridesmaids.